Create a powerful and compelling statement of your company's mission. Your company mission should state who you, as a company, and what end result benefits you give to your customers. It should symbolize your company's values and uniqueness and how you differentiate your company from your competitors. Furthermore, it should state how your company, its people and the products or services you offer are going to help make the world a better place.

What value does your company create? What do you offer customers that they cannot get from anyone else? How do you make people's lives better? When you arrive at the answers to these questions and confidence them into an exciting and compelling mission statement, you'll be on your way to creating a "Success Environment." When your mission is understood and internalized by your staff, when it's focused on daily with enthusiasm, you'll attract the type of people that can create results.

Help each person set short to medium range productivity goals for themselves. The important point here is to set goals that are realistic. High achievers set achievable goals; poor performers continuously set goals that they cannot possibly meet. (They then have an excuse for not meeting them!) To set goals that help create a climate for self motivation, individuals should ask themselves the following types of questions:

	How much money do I want to earn? Next week? Next month? Next quarter? Next year/ In five years?
	How much merchandise, goods or services would I like to sell? Next month? Next quarter? Next year? IN five years?
	What skill would I like to strengthen?
	What image would I like to communicate to others?
	When others describe me, what three words would I like them to use?

Goals should be SMART: Specific, Measurable, Attainable, Realistic and Trackable.

Specific, realistic goals stimulate us and arouse our energies. They challenge us to get started and manage our time and activities better. Believing goals are possible and realistic causes deeper levels of self-confidence. It's easy to set goals for others but they'll only excel when they set them for themselves. To create a Success Environment, help your people develop goals that will lead to rewards they will enjoy; rewards like recognition, income and security. Highly successful managers know what pulls each person towards higher levels of productivity.

Gain a clear understanding of what each employee wants out of life. To gain a clear understanding, managers must find out: Why are their employees working? What causes them to get emotional? Who is important in their life and what do they want to do for them? Who do they want to please or make proud? What are their hobbies/ Whose opinion do they seek and care about? What is their greatest fear? Who would they like to spend their time with? Why do they want money? Understanding them as individuals will help you understand how reaching their productivity goals will cause them to reach their life goals.


Have highly productive individuals demonstrate that a high level of success is possible. Every organization needs individuals that lead by example and show others what is possible. You cannot build a strong team without them. Seek them out and spend time developing them. They will become beacons that will lead others to new levels of productivity.


Create and encourage support systems for your employees. Support systems help individuals learn from one another and support one another. In Napoleon Hill's classic Think & Grow Rich, he uses the term Master Mind Alliance (or Group). They're also called study Groups and Success Support Systems. To create support systems for your employees, you can simply divide them into groups of three or four that meet regularly...or you can bring them together with successful people from other fields. Support systems should encourage open and honest communication in a totally positive environment (See Ron Willingham's book, The Best Seller, for more details on setting up support systems in your own company.)

Recognize and reinforce each individual in a way that's geared to their own particular needs and wants. Some individuals need a lot of encouragement; others do not. Some need for your to recognize the results of their efforts; others need you to recognize them and their own personal qualities. Each person has different emotional and recognition needs. Take the time to find out how your own employees would like to be recognized by talking to them, listening to them and gaining a better understanding of their own individual needs and wants.